Category: Roo-ing the Day

Hopper Gives U.S. Satellite TV Network Viewers a Roo-ed Awakening

Hopper is the (brilliantly original!) name given to the kangaroo used to promote U.S. satellite TV network Dish.
Hopper was probably at her most prominent in the mid 20-teens as Dish launched a huge campaign to popularize Internet telly.
During the 2014 campaign, Hopper was voiced by portly Strayan actress Rebel Wilson, then at the peak of her career.
The campaign centered on Dish’s universally praised digital video recorder, which is also called Hopper, like the kangaroo that promotes the network.
The line of recorders further extends the kangaroo link by naming the compact version of the DVR, Joey, which is, of course, the name for infant kangaroos.
Incidentally, Rebel is a true Strayan. Her initial breakthrough in show business came when she created and starred in a TV series called Bogan Pride.
Bogan is kind of the modern form of yobbo.

A Kangaroo Was One of the Earliest Advertisers of Cognac

A kangaroo was one of the earliest live animation advertisers of cognac.
An artist called Georges Maresté (1875-1940) made the above advertisement to promote Prunier Cognac sales in Australia early in the 1920s.
Many Maresté works featured his birthplace of Cognac, France, which is, of course, itself the birthplace of cognac brandy.
Prunier has a history of 250 years of selling cognac, so it’s unlikely to have rued the day it roo-d the day by using Australia’s national animal to plug its wares down under.