Tag: オージー・ビーフ

Let’s Barbie! Aussie-Style BBQing for the Japanese!

Australia beef is the most visibly successful Australian export to Japan, leaving considerable distance to its closest rivals, which these days are probably Tim Tams, Miranda Kerr and hordes of drunken ocker snow bunnies in country towns like Niseko and Hakuba.
To be honest, Oz doesn’t really enter the consciousness of most Japanese, except for Aussie Beef, which is probably the first thing that comes to mind for many Nihonjin when asked about Oz.
And this year, Meat & Livestock Australia Ltd (MLA) is going all-out to try and convert Japanese consumers to worshiping the barbie in much the same manner that many Aussies do.
MLA is conducting a huge Let’s Barbie campaign to encourage people to use the summer months to enjoy munching away on some good old tucker.

The Let’s Barbie pop-up store in Tokyo’s trendy Aoyama district

And they’re using Strine to do it, too, with part of the campaign involving a pop-up shop placed smack-bang in the middle of Aoyama, one of Tokyo’s trendiest districts, and a huge sign urging passers-by to “barbie!”
The pop-up shop is offering demonstrations of cooking, Strayan-style, and serves up three different kinds of steak and salad “meat parfaits.” There’s Beauty, with lime and ginger, Genki, flavored by chili pepper and garlic, and Let’s Barbie, with lime and mint. All are delicious and served in a cup with salad and mashed spuds.
Part of the campaign is teaching the Japanese about how Aussies barbie. Here’s what the official Let’s Barbie campaign website says about the Barbie…

About the Barbie

What’s a Barbie?
Barbecue Superpower Australia calls barbecues “barbies” and 3-4 times a week, (Aussies) enjoying tucking into thick-cut, Aussie Beef steaks and fresh salads anytime, anywhere. You can relax and enjoy them, and everybody’s all smiles out in the wilds of nature, which brings everybody closer. And the communication tool that brings that about is the Aussie-style barbecue: The Barbie.
Aussie lifestyle is about not putting on airs, and the real thrill of the barbie is being about enjoying communication with your mates and your family.


It’s hard to see what sort of impact the campaign will have. Japanese tend to be great barbecuers, anyway. And while many would gladly abide by the campaigns exhortations to get out and enjoy a good steak with your mates, most are stuck inside the office waiting for the boss to go home before they have any hope of being able to leave.

Related links
Barbie (Strine Strife)
Barbie (Yabai-lingual)
Barbie (Go-cabulary)

被災地生徒たちが豪の和牛牧場を訪問

Japanese junior high school pupils at the Blackwood Valley Farm in WA on Friday.

 東日本大震災・被災地である福島県飯舘村の中学生16人が西オーストラリア州ボイップ・ブルックの有機農業和牛牧場を訪問し、将来に対しての希望を再び沸かされた、とオーストラリア放送協会(ABC)が10日付報道した。
 中学生たちが夏休みを使って真冬のオーストラリアを訪ねている。
 昨春より東日本大震災・被災地支援活動「いっしょにがんばろう日本(Together with Japan)」を行っているオージー・ビーフ(MLA豪州食肉家畜生産者事業団)の協力の下、オーストラリアの肉牛飼育業がどのように営まれているかを見学するために、現地の牧場を訪問した。
 「今回の訪問は、生徒たちに牛飼い業や地域の立ち直れに繋がればいいな」と同行しているオージー・ビーフ日本担当マネージャー近藤 美穂子氏が言った。
元記事(English)
Japanese kids get a taste of farming down under
(訪問先)Blackwood Valley Beef


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