Affection, Trust, Speed And Dynamism Behind Japan’s Most Famous Kangaroo Logo
Of the surprisingly numerous Japanese entities that choose to use a kangaroo for their corporate logo, Seino Holdings Co. Ltd. is probably the best known. Seino Transportation Co. Ltd., the core company of the group, operates trucks adorned with a kangaroo logo that traverse Japan as one of the country’s largest logistics companies. They make kangaroos a daily sight throughout Japan. Seino provides a variety of services around the theme of Kangaroo Deliveries, such as Kangaroo Express and Kangaroo Home Delivery. Seino, based in Ogaki, Gifu Prefecture, was founded in 1930 and has a kangaroo logo since 1960. Seino’s corporate site says the choice of a kangaroo derives from its…