The “Bento Bogan”
Australia’s tourism boom in Japan has produced a new stereotype of the Australian tourist in Japan. Some Australian commentary has started jokingly referring to this phenomenon as the boganisation of Japan. The background is real: Australian arrivals to Japan surged after the pandemic, helped by Australia’s proximity to Japan, favourable exchange rates and Japan’s enormous appeal as a destination. One 2025 report noted that Australian visitors to Japan reached 637,300 between January and September 2024, up 42% on the equivalent record period in 2019. And some Australians have begun joking about a new breed: The Bento Bogan A person who has somehow transported from Bali to Japan the cultural package…
