…ah, so* have a Winfield: The Tiny Tale Of Aussie Durries In Japan
A long, long time ago, in a Straya far, far away, Australia briefly exported cigarettes to Japan.It wasn’t that long ago, actually.But for several months in 1994, Winfield cigarettes, one of Australia’s most famous brands (it marketed itself as “Australia’s No. 1 brand” in Japan, but it was actually only the second-biggest seller Down Under, behind Peter Jackson), was an unlikely competitor of mostly British and American Big Tobacco companies to tap into what was still then a thriving Japanese smokers’ market largely unregulated at the time.Winfield was on a downturn at the time in its home country.Cigarette advertising had been banned from TV and print media decades earlier, but…