Kashiyuka

Automaker Nissan Motor Co. has long used kangaroos in its advertising, particularly in the early 2010s and notably when enlisting the aid of technopop girl group Perfume, which was then at the peak of its popularity. Nissan stylized Perfume’s three members–Kashiyuka, A-chan and Nocchi–as pink kangaroos to promote its Serena, Note and Cube models. Perfume used the opportunity for a cross-promotion of their then-newly released single, Voice, which would go on to reach No. 2 on the Oricon national charts. The campaign aimed to get the attention of a young, pop-loving audience who enjoyed animated characters and prompt them into visiting a Nissan dealership. The ad ran from July 14,…