Category: Japanese Kangaroos

Tanida Dental Clinic

Kangaroos are used for advertising in a surprisingly large array of Japanese businesses.
Sometimes, the connection to the leaping marsupial is obvious and needs no other explanation.
Other times, the link is less apparent. Even so, the reason for using the Australian symbol is rarely given.
A rare exception to this case is the Tanida Dental Clinic based in the Hyogo Prefecture city of Nishinomiya in western Japan.
At first glance, there seems to be little reason for a dental clinic to use a kangaroo and joey to advertise its business.
But the clinic provides an explanation for why it does so (and it can be read here in Japanese).

Tanida Dental Clinic logo

The clinic explains that its logo is a kangaroo and joey because child orthodontic care is something best carried out by parents and their children working as a team.
The kangaroo connection continues with the clinic’s monthly newsletter, called the Kangaroo Tsushin, or Kangaroo Communications.

Japanese Kangaroos, Strine Biz, Strine Sports

Sometimes Japan Saves Australia’s Kangaroos

by Kangaeroo • March 4, 2017

A German ad for Simpson sportswear with a kangaroo in tennis gear

Once upon a time, an Australian kangaroo commanded a dominant position on some of the world’s fiercest battlefields.
Before conjuring up images of warfare, thought, the fields being referenced were actually courts and the competition was for tennis.
Simpson was a brand started in Australia in 1937 and was known for its prominent display of a kangaroo logo. It would outfit the Australian Olympic team in 1948 and through Olympic Games in the 1950s. The brand was favored by the Australia Davis Cup team and tennis stars including winners of Grand Slam events such as John Newcombe, Tony Roche and Frank Sedgman.
By the 1970s, Simpson was a prominent brand for stars on the professional tennis and golf circuits.
Then, something went all awry.
The Simpson kangaroo lost its bounce. It fell from being a front line player to a minor figure in the ultra-competitive sporting apparel market, not only in its native Australian market, but throughout the world.

The Simpson sportswear logo

Japan, though, is an almost singular exception. Simpson is not a major sportswear brand in Japan, but it retains a connection with tennis and golf in particular.
Simpson Japan still issues new season’s fashions in Japan, keeping the kangaroo-branded sportswear in the market.

Japanese Kangaroos

Kangaroo Crank

by Kangaeroo • March 3, 2017

Kangaroo crank from Maruishi Cycle

Continuing on from yesterday’s entry, there’s more Maruishi Cycle brilliance on show.
Here is a bicycle crank featuring a kangaroo motif.
This work is especially notable as it was done before World War II.
Also note the kangaroo print on the pedal shaft.
Pretty amazing bit of work, though the kangaroo connection remains a bit of a mystery, yet once again forms a link between Japan and Australia.

Japanese Kangaroos

Kangaroos Have a Proud History Adorning Japanese Marushi Bicycles

by Kangaeroo • March 2, 2017

Maruishi mudguard kangaroo ornament

Maruishi Cycle Ltd. is a prestigious bicycle manufacturer perhaps best-known today for its vintage models that until late in the 20th century also included penny farthings. Maruishi continues to make fine touring bikes in Japan. The company’s history dates back to 1894, though it has been Chinese-owned since 2006.
Of greatest interest for Kangaeroo readers, though, is that Maruishi’s symbol throughout its history has been a kangaroo!
Why Maruishi chose a kangaroo remains a mystery, though its cycles are renowned for their luggage-bearing capability, which probably goes some way toward providing an explanation.
Although current Maruishi kangaroo displays appear largely limited to bicycle decals and store signage, marsupial images once adorned mudguards in the form of ornaments, frame plates, cranks and bells.