Kangaroos have provided a way to provide a friendly face for a company operating in an industry sometimes seen as an unsavory business in Japan. Enomoto Kogyo uses the consumer-facing name of Kaitai Kangaroo for its demolition business; a line of work many Japanese associate with seediness and ties to organized crime. It’s an issue…
Of the surprisingly numerous Japanese entities that choose to use a kangaroo for their corporate logo, Seino Holdings Co. Ltd. is probably the best known. Seino Transportation Co. Ltd., the core company of the group, operates trucks adorned with a kangaroo logo that traverse Japan as one of the country’s largest logistics companies. They make…
Something strikes me about kangaroos in Japan, where companies like Seino and Nikko Kanko have made the marsupials highly visible. Kangaroos are possibly even higher profile than their native Australia, where Qantas uses the national symbol in its logo, but the macropod is a somewhat uncommon sight elsewhere in the corporate sector. I wouldn’t go…
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