Aichi Says Ouch! Roos Key To Oral Health

Kangaroos are key to oral health in the central Japanese prefecture of Aichi.

The Aichi Dental Association uses kangaroos as its mascots, focusing on the close relationship between generations symbolized by joeys in a pouch to encourage dental care from infancy through to old age.

The ADA chose the character following a competition among students from HAL Nagoya vocational school in 2023.

Competition winner Yuma Furuta made three kangaroo characters to represent the ADA. Aishii, the jill, is named through an anagram of Aichi and shika (the Japanese word for dentist). Boomer Ken is meant to symbolize kenko, the Japanese words for oral health. Their joey, Smile, has a self-explanatory name. Furuta’s concept was to create a healthily smiling Aichi Prefecture.

He chose kangaroos because of the immediate connection connotated between generations.

Furuta also reckons the marsupial’s shape resembles the map of the prefecture, but I think he’s probably pushing it a bit in that regard.

The appearance of any company, organization, or individual on Kangaeroo.com does not constitute an endorsement, approval, or criticism of that entity or its actions. Content is included solely because it relates to themes involving Japan–Australia relations, with a particular focus on kangaroos, and should not be interpreted as expressing any evaluative judgment.
免責事項:「考えRoo.com」に登場する企業・団体・個人について、掲載は推奨・支持・批判を意味するものではありません。内容は、日本とオーストラリアの関係、とりわけカンガルーに関するテーマに関連するため掲載しているものであり、当該主体に対する評価や判断を示す意図は一切ありません。

Cop A Gander At These Rippers Too...

  • Kangaroo Crank

    Continuing on from yesterday’s entry, there’s more Maruishi Cycle brilliance on show. Here is a bicycle crank featuring a kangaroo motif. This work is especially notable as it was done before World War II. Also note the kangaroo print on the pedal shaft. Pretty amazing bit of work, though the kangaroo connection remains a bit of a mystery, yet once again forms a link between Japan and Australia.

  • |

    Little League Laps Up Kanga Clout

    Kangaroos play a prominent role in encouraging kids to take up baseball in the Aichi Prefecture city of Kota. Kosuke the Kangaroo is the marsupial mascot of the Aichi Kota Boys youth baseball club that runs age-group squads including its Kangaroo Kids for first and second graders new to the game. The club has been around since 2009 but has not given a public explanation for why it chose the kangaroo as the animal to promote its game. It’s possibly because youth teams often pick animal names to sound friendly and energising. A kangaroo fits a young-players programme because it suggests bouncy energy, protection and youthfulness — easy, family-friendly branding…

  • |

    How Kangaroos Stop Demolition Work Scaring Japanese Kids

    Kangaroos have provided a way to provide a friendly face for a company operating in an industry sometimes seen as an unsavory business in Japan. Enomoto Kogyo uses the consumer-facing name of Kaitai Kangaroo for its demolition business; a line of work many Japanese associate with seediness and ties to organized crime. It’s an issue the company addresses directly, and a reason it puts kangaroos front and center of its operations. The company explicitly states it created the mascot to change the image of demolition and make the service more approachable. “The kangaroo character is a friendly mascot that visits customers and helps make demolition less scary for children and…

  • Packing a Roo in the Days of Pac-Man

    Kangaroo was a mildly successful arcade video game released in 1982. Launched in the same year was the phenomenally successful Pac-Man and notorious Custer’s Revenge. Kangaroo also came out in the same year as E.T. the Extra-Terrestrial (video game), the flop largely blamed for the video game industry crash of 1983. Kangaroo required players to take on the role of a mother roo who dodged falling fruits and punched primates to rescue her joey, who had been stolen by the monkeys. The game started as an arcade game before Atari made versions for its 2600 and 5200 game consoles. The game was also later adapted for a children’s cartoon. Kangaroo…

  • Perfect Pose Sees Kitakyushu Kangaroos Idolized

    A mob of kangaroos caught on camera in a perfectly timed shot at a Kitakyushu zoo remains incredibly popular in Japan for its resemblance to the typical formations in which girl idol groups pose. Roos from Hibikinada Green Park were captured peering at the lens in an October 2024 photo that soon went viral. Millions saw the photo, which has since been removed from the park’s social media account but remains widespread online after it went viral. Netizens throughout Japan and across the world noted how the roos lined up in a manner almost perfectly resembling Japanese girl groups like AKB48, Nogizaka 46 and others of that ilk. Hibikinada Green…

  • | |

    Beauty, Athleticism Driving Boom in Sales of Kangaroo Meat in Japanese Convenience Stores

    Kangaroo meat is selling like hotcakes in Japanese convenience stores. Sales of protein-related products are skyrocketing against a backdrop of growing fascination for weight training. All protein-related products grew 40% year on year at Natural Lawson convenience stores from fiscal 2018 to fiscal 2019. And September 2019 sales increased 70% YoY, with kangaroo meat being a prime driver at the chain’s 143 stores in the Tokyo metropolitan area. Tokyo-based Vasel Inc. sells kangaroo meat under the RooMeat and Paroo brands throughout Japan, including the roo jerky selling strongly at convenience stores. “Kangaroo meat is the pinnacle of red meats. Its saturated fats are 20 times better for you than beef…