Australia beef is the most visibly successful Australian export to Japan, leaving considerable distance to its closest rivals, which these days are probably Tim Tams, Miranda Kerr and hordes of drunken ocker snow bunnies in country towns like Niseko and Hakuba. To be honest, Oz doesn’t really enter the consciousness of most Japanese, except for Aussie Beef, which is probably the first thing that comes to mind for many Nihonjin when asked about Oz. And this year, Meat & Livestock Australia Ltd (MLA) is going all-out to try and convert Japanese consumers to worshiping the barbie in much the same…
