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    豪で発売するラム肉バーガーこそがオージー味であり、日本マクドナルドが日本消費者に不誠実

    日本マクドナルドのAussie Deliバーガーが豪Maccasらしくない！ McDonald’s Australia has decided to get Serious! Literally, with the Serious Lamb Burger. But, and we’re sorry to be Maccas whackers, the Aussie Deli due out in Japan later this month is, frankly, insincere to Japanese consumers at best, and blatantly false advertising at worse. 　日本マクドナルドが「オーストラリア生まれのおいしさ』をうたい文句に発売するAussie Deliがいよいよ販売開始が近づいているが今週マクドナルド・オーストラリアがほぼ同時に本格的なオージー味であり開発18ヶ月にかけたという「シリアス・ラム・バーガー」を発売することを発表した。 About the only things “Aussie” in McDonald’s Japan’s upcoming Aussie Deli burger are the name and the type of beef used in the patties, a point the local restaurant chain probably recognizes by marketing it as “Australian-born taste” rather than something specifically linking it to Down Under. But at around the same time it goes on sale, the more authentically Australian…

  • 女性最先端にたつオーストラリア発のオフィス企業が日本で築いた拠点

    日本で事業を始めるには、信頼できる住所が重要です。 Doing business in Japan often begins with finding the right address. オーストラリアの起業家アルフレッド・ムファリッジ氏は、そのニーズに着目しました。 Australian entrepreneur Alfred Moufarrige saw that challenge decades ago. 1978年にシドニーでServcorpを創業しました。 He founded Servcorp in Sydney in 1978. 1995年には日本へ進出しました。 Japan became part of the Servcorp journey in 1995. 現在では東京、横浜、名古屋、大阪、福岡でサービスを展開しています。経営層を含めて数多くの女性をが努めているのは同社の特徴一つです。多くの起業家や海外企業が、日本進出の拠点として利用しています。オーストラリア生まれのアイデアが、日本でも多くのビジネスを支えています。 His idea was simple. Provide fully serviced offices so businesses could start quickly without expensive overheads. The concept proved successful around the world. Today, Servcorp operates dozens of flexible workspaces across Tokyo, Yokohama, Nagoya, Osaka and Fukuoka. Thousands of entrepreneurs have launched Japanese businesses from those offices.The company also employs a predominantly female workforce in Japan, including many managers. Nearly fifty years after its Australian beginnings, Servcorp continues helping…

  • Japanese long-term resident numbers double Down Under

    Japanese long-term residents in Australia doubled over the course of the Noughties, according to the recently released 2011 Australian Census. The number of Japanese speakers residing permanently in Australia grew from 1,002 to 2,032 from 2000 and 2010, representing a 102.8% change. The 2011 Census showed there were 21,507,730 people in Australia, of who 43,692 are Japanese speakers. The total population of Japanese speakers in Australia was made up of 59.1% females and 40.9% males. And only 204 speakers were involved in a same-sex couple. Popular suburbs for long-term Japanese residents of Down Under to live in were Chatswood (NSW), Melbourne (VIC), Southport (QLD), Adelaide (SA), South Perth (WA), Sandy…

  • オーストラリアで迷子少年がカンガルーに助けられた、とCNNがいう

    CNN reported globally that a 7-year-old boy lost overnight in a forest near the South Australian capital of Adelaide was saved by a kangaroo. CNNによると南オーストラリア州州都アデレード近くの森で迷子となった少年（７）がカンガルーに助けられた、と世界中に報道している。 Simon Kruger, the boy, claims that a kangaroo slept beside him when he went missing overnight. シモン・クルーガー君が家族と離れて一夜を森の中で過ごして、そばにカンガルーが寝ていた。 His father called the kangaroo a “gift from God” that helped keep his son warm in the midwinter conditions. 「息子が温かく過ごせるよう、神がカンガルーを遣わしてくれたのだと思う」 とシモン君の父、エティエンさんがいう。 Simon was found safe and emerged from what could have been a traumatic experience armed with a great story. シモン君は、無事で見つけられ、怪我がなかったが立派なストーリーが出来た。 ＊Personally, Kangaeroo has a number of reasons for reckoning this story may be stretching the truth a bit. If Simon’s tale is, indeed, true, then wonderful, but…

  • Laudable by Libs (Outside of Office) and Skillful Journalism

    For much of my life, I was something of a political animal, tempered by social requirements, but eventually tamed and then driven into apathy by circumstance. However, given a chance this week to watch a series of brilliant documentaries about Australian politics with a Tokyo connection, I felt stirrings of an old flame. Mark Willacy, a journalist for the Australian Broadcasting Corporation who was based in Tokyo as its North Asia correspondent from 2008 to 2013, interviewed more than 60 current and former Australian politicians for the three-part documentary series, Nemesis, that aired over the past couple of weeks and told the story of Australia’s three Liberal Party of Australia…