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    Little League Laps Up Kanga Clout

    Kangaroos play a prominent role in encouraging kids to take up baseball in the Aichi Prefecture city of Kota. Kosuke the Kangaroo is the marsupial mascot of the Aichi Kota Boys youth baseball club that runs age-group squads including its Kangaroo Kids for first and second graders new to the game. The club has been around since 2009 but has not given a public explanation for why it chose the kangaroo as the animal to promote its game. It’s possibly because youth teams often pick animal names to sound friendly and energising. A kangaroo fits a young-players programme because it suggests bouncy energy, protection and youthfulness — easy, family-friendly branding…

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    Campbelltown Forest of Wild Birds A Slice of Oz in Sleepy Saitama

    Koshigaya, located some 30 kilometers from downtown Tokyo, and Campbelltown, which is situated about 50 kilometers from Sydney’s central business district, were almost made for each other, even if only serving as satellite cities for their respective countries’ largest cities. Koshigaya and Campbelltown are sister cities and it’s hard to see a better example of the custom than the relationship between the Japanese bed town and its Aussie sibling. Koshigaya is also home to a picturesque corner of Australia, complete with wallabies, emus and some lovely wild birds, including rainbow lorikeets, superb parrots, Major Mitchell’s cockatoos, tawny frogmouths and kookaburras. The Campbelltown Forest of Wild Birds in Koshigaya could arguably…

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    Kangaroo House Aims To Make Everyone A Hero

    Kangaroo House is a group home facility in Kaizuka, Osaka Prefecture, that aims to make everyone a hero. Kangaroo House is operated by Cangaroo K.K. It is registered as a residential support service for people with intellectual, mental, or physical disabilities. It’s hard to track down information on this Kangaroo House, a name given to many organizations in Japan, and I don’t know why it chose a kangaroo as the symbol of its group home services, caring for residents with various disabilities and providing daily life support. As noted in many posts, Japanese companies often use a kangaroo to symbolize their operations because the marsupial’s pouch commonly symbolizes protection and…

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    Beauty, Athleticism Driving Boom in Sales of Kangaroo Meat in Japanese Convenience Stores

    Kangaroo meat is selling like hotcakes in Japanese convenience stores. Sales of protein-related products are skyrocketing against a backdrop of growing fascination for weight training. All protein-related products grew 40% year on year at Natural Lawson convenience stores from fiscal 2018 to fiscal 2019. And September 2019 sales increased 70% YoY, with kangaroo meat being a prime driver at the chain’s 143 stores in the Tokyo metropolitan area. Tokyo-based Vasel Inc. sells kangaroo meat under the RooMeat and Paroo brands throughout Japan, including the roo jerky selling strongly at convenience stores. “Kangaroo meat is the pinnacle of red meats. Its saturated fats are 20 times better for you than beef…

  • Aichi Says Ouch! Roos Key To Oral Health

    Kangaroos are key to oral health in the central Japanese prefecture of Aichi. The Aichi Dental Association uses kangaroos as its mascots, focusing on the close relationship between generations symbolized by joeys in a pouch to encourage dental care from infancy through to old age. The ADA chose the character following a competition among students from HAL Nagoya vocational school in 2023. Competition winner Yuma Furuta made three kangaroo characters to represent the ADA. Aishii, the jill, is named through an anagram of Aichi and shika (the Japanese word for dentist). Boomer Ken is meant to symbolize kenko, the Japanese words for oral health. Their joey, Smile, has a self-explanatory…

  • My Goodness, Guinness…It’s a Kangaroo!

    For much of the 20th century, Irish brewery Guinness used kangaroos for its advertising. There was apparently no particular reason that advertiser John Gilroy selected kangaroos for a famous series of ads featuring exotic animals that the brewer used from the 1920s through to the 1960s and still common today. The kangaroos in the ads were notorious for sneaking away a pint of stout in their pouches. In addition to posters, the kangaroos featured in early TV ads, adorned coasters and were used for Carlton Ware figurines and even a salt-and-pepper shaker. The advertisements ran under such copy as “Guinness is Good For You,” “My Goodness, My Guinness” and “Ask…