Tag: japan

Aussie Deli…cious!!! Not Authentic Aussie but Still Yummy オージー・デリ、、、シャス!!!

McDonald’s Japan’s Aussie Deli

McDonald’s Japan finally began long-awaited sales of the Aussie Deli at its outlets across the country from Aug. 31 for a couple of weeks.
Kangaeroo.com has been skeptical about the burger, which comes in two versions — the premium sandwich with cheese and the plain burger. The main ingredient is uncooked pastrami beef in the cold burger and spicy mustard sauce acting as the main condiment. Our big beef, if you’ll pardon the pun, is that although the burgers are being promoted as Australian, the taste is nothing like food served Down Under, where local flavored McDonald’s includes beetroot, eggs and even pineapple.
Thus we went into the taste test hoping to vindicate our anger at the Golden Arches’ affront of both Japanese consumers and Aussie McGourmands. And we must report the result that our misgivings were totally groundless. Admittedly, the pastrami and spicy mustard are not Australian tastes by any stretch of the word (earlier today, there was coincidentally a report in a prominent Australian newspaper that needed to explain what pastrami was to its readers, such is the rarity of its appearance on dining plates Down Under). Nonetheless, the burger is scrumptious, offering a refreshing, tangy taste. Although the sandwich in both its varieties possibly lacks a little beef in terms of volume, what substance it does provide the eater comes from the healthy serving of pastrami, which of course is Aussie Beef.

McDonald’s Japan’s Aussie Deli with Cheese

Overall, the verdict on the Aussie Deli and Cheese Aussie Deli is….Aussie Deli…cious!!! (And Kangaeroo.com also got the added bonus of a serving of humble pie for our pre-sale skepticism.)

Incidentally, the real Aussie Deli types sold in Australian McDonald’s restaurants from 2004 to 2010 were the following:
Bacon and Egg.
Chicken Tandoori.
Turkey and Cranberry.
Chicken Caesar.
Deluxe Brekkie Roll
Sweet Chilli Chicken (trial in Newcastle, NSW)
Classic Ham (October 2004 – April 2006)
Italian Supreme (October 2004 – April 2006)
Veggie Presto (October 2004 – April 2006)
Change of Roast Beef to Barbecue Roast Beef (October 2004 – April 2006)
Barbecue Roast Beef (April 2006 – September 2007)
Chicken Parmigiana
Sweet Chilli Chicken roll.
BLT roll (part of Australian Bacon promotion)
Thai Chicken
Australian Aussie Deli TV Ads

いち早くCool Japanを先駆けて80・90年代の豪テレビCM

Mr. Okamura, an unforgettable character in NEC ads in Australia during the 1980s and 1990s.

Japan was trending in Australia long before it became flavor of the month in the way it has in recent years courtesy of Cool Japan.
During the late 1980s through to the mid-1990s, a time when trade friction between a seemingly unstoppable Japan and the struggling United States resulted in such incidents as American autoworkers using sledgehammers to demolish a Japanese car, Australia was slowly moving out of its self-imposed isolation to embrace the Asia-Pacific region and building the firm relationship it now has with Japan. Australia was a pioneer in the Japan Exchange and Teaching (JET) and Working Holiday programs now welcoming thousands of people from all over the world to Japan.
Part of Australia’s embracing of Japan during this time came through the “Japanese character” often picked up by advertisers for use on Australian TV, a trend that Mitsubishi Australia began in a 1978 ad featuring sumo wrestlers and introducing into the lexicon a still commonly used phrase of “not so squeezy” to describe a roomy atmosphere (or, alternatively when used ironically, a tight spot). This trend also made NEC’s character, Mr. Okamura, and the fisherman in the John West commercials, popular across the country.
バブル当時、オーストラリアは日本に近づこうとした。その一環としてテレビCMで「日本人キャラ」を起用することがあった。1978年三菱の豪現地法人がはじめだった。キャビン・スペースが広いトラックのCMでの、「Not so squeezy」(きつくないという意味が、皮肉的に使う場合も稀ではない)が今でもオージー英語でよく使われている。また、NECのキャラだった「Mr.Okamura」や焼津の漁師は今でも多くのオーストラリア人にとって懐かしい思い出である。


Mark “Jacko” Jackson, surprising promoter of Australian Rules football in Japan

Australian Rules football, despite being overwhelming the most popular spectator sport in Australia, is virtually unknown in Japan.
But, going back 24 years or so, Aussie Rules, or Ooji Booru as it’s referred to in Japanese, was used to promote Suntory Beer in Japan.
ジャコのサントリー・ドライCM/Jacko’s Suntory Ad

Starring in the ad was Mark “Jacko” Jackson, then at the height of his brief flirtation with international fame, sparked by a successful appearance promoting Energizer batteries in the United States, which in turn had been an opportunity that arose for him following his Australian No. 1 single, “I’m an Individual” and less-than-successful football career despite possessing considerable ability.
ジャコ現役時代/Jacko’s Playing Heyday

At the time this ad aired, Japan was something of a frontier for Australian Rules expansion outside of its traditional territory. Carlton and Hawthorn in 1986, then Essendon and Hawthorn two years later, played exhibition games at Yokohama Stadium. Results of the Japan experiment were apparently not what had been sought and the AFL turned its attentions toward what it regarded as more fertile grounds. Expansion efforts moved ahead in the United States, Britain, Ireland and continue today in China, India, South Africa and New Zealand.
 日本では、オージー・ボールがAFLの思う通りの成果を果たさなかったにも関わらずその当時の遺産がある。それがジャパン・オーストラリアン・フットボール・リーグ(AFL JAPAN)である。AFL JAPANは、日本でのオージー・ボールリーグを運営し、2年毎行うオージー・ボール・ワールド・カップに出場する大人気日本代表である「Japan Samurais」の形成などを担い、日本国内外でオージー・ボールを促進している。
Yet, a legacy of Aussie Rules’ 1980s assault on Japan remains in the form of the Japan Australian Football League, which organizes the AFL and the Japan Samurais, the popular participant in the biennial International Cup.
ジャコのヒット曲/I’m an Individual

ジャコ主役、アメリカで人気となったCM/Jacko Plugs Energizer

George and Noriko thunder Down Under

 日本人フュージョン・ミュージシャンコンビジョージ上川氏と多田野ノリコ氏が続けてオーストラリア全国の人々のハートを取り掴み先日人気番組「Australia’s Got Talent」決勝戦ですごく盛り上がった。

George Kamikawa and Noriko Tadano rock on “Australia’s Got Talent,” July 11, 2012.

 George Kamikawa and Noriko Tadano with their eclectic mix of blues and shamisen continued winning hearts across the Great Southern Land with another ripper performance in the second final on Australia’s Got Talent on Wednesday night (right about the time Nadeshiko Japan were giving the Matildas a footballing lesson!)
You bewdy, George and Noriko!

Japan in Melbourne Exclusive Interview with George and Noriko
George Kamikawa on Facebook
Noriko Tadano on Facebook

Japanese long-term resident numbers double Down Under

Japanese long-term residents in Australia doubled over the course of the Noughties, according to the recently released 2011 Australian Census.
The number of Japanese speakers residing permanently in Australia grew from 1,002 to 2,032 from 2000 and 2010, representing a 102.8% change.
The 2011 Census showed there were 21,507,730 people in Australia, of who 43,692 are Japanese speakers.
The total population of Japanese speakers in Australia was made up of 59.1% females and 40.9% males.
And only 204 speakers were involved in a same-sex couple.
Popular suburbs for long-term Japanese residents of Down Under to live in were Chatswood (NSW), Melbourne (VIC), Southport (QLD), Adelaide (SA), South Perth (WA), Sandy Bay (TAS) and Yulara (NT).
For more details of the long-term Japanese presence in Australia, highly recommended is the SBS Census Explorer.
More general information on the 2011 Census can be found here.

Oops! Austrian textbook error sparks online calls for Japanese to boycott Aussie Beef

Japan’s feisty online community briefly urged a boycott of Aussie Beef — arguably Australia’s best-known export to Japan — after an Austrian school textbook referred to the Sea of Japan as the “East Sea,” a Korean label aimed at helping it forget its past as a Japanese colony, according to a June 28 report from online Japanese news site J-Cast.
Australia, which uses Sea of Japan in its school materials and official documents, had nothing to do with the textbook.
Among the comments posted online were “That Australian mob are simple and will fall for anything,” “Why’s Australia calling it the East Sea if it’s not to their east?” and “Is it OK to boycott Aussie Beef?”
The mix-up was apparently sparked by a Japanese tabloid newspaper headline using the character for Australia (豪) in a story about the Austrian textbook that, when referring to the body of water separating Japan and the Asian mainland, chose to use East Sea, the name Koreans have been lobbying persistently to replace the internationally recognized Sea of Japan.
Japan’s online community has a fierce anti-Korean streak and the news soon reportedly sparked demands to boycott Australian beef in Japan, even though Australia had nothing to do with the issue and steadfastly backs use of the Sea of Japan.
Nonetheless, anti-Australian sentiment is also strong within Japan’s online community due to its perceived anti-Japanese sentiment sparked by opposition to whaling, J-Cast said.
It’s not uncommon for confusion to arise between the names of Australia and Austria.
In this Olympic year, it’s worth noting that when Edwin Flack won gold medals in the first-ever modern Olympic Games in Athens in 1896, confused officials are said to have raised the flag of Austria (then still a middling-power European empire) and played the Austrian national anthem. (This story is probably apocryphal, but widely believed nonetheless).
On the other hand, Austria has carved out a tourist souvenir niche for itself by creating a “No Kangaroos Here” range of souvenirs.

オーストリアが教科書に「東海」 ネットで反発、なぜか「オージービーフの不買運動」
Official Aussie Beef site (Japanese)


Clive James on British TV in the 1980s.