Biz

Find out how Japan and Australia, and Japanese and Australians, do business.
日本とオーストラリア、そして日本人とオーストラリア人がどのようにビジネスを進めるのかを探ってみよう

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    Chiba Company Rapt To Choose A Roo For Wrapping

    Kangaroos are the choice of a company symbol for packaging-materials trading company Kawawa Co., Ltd. from Nagareyama, Chiba Prefecture. Kawawa chose to use a kangaroo to symbolize their operations because it represents “the spirit of wrapping,” according to the company’s website. Although the company has nothing to do with Australia, it chose to represent itself with the country’s national symbol because its pouch is a natural metaphor for wrapping, carrying with care, and protecting what’s inside. Even beyond the company’s official explanation for using a kangaroo logo, the choice is very logical for Japanese commercial design. The pouch representation is perfect for packaging. A kangaroo’s pouch is one of the…

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    How Kangaroos Stop Demolition Work Scaring Japanese Kids

    Kangaroos have provided a way to provide a friendly face for a company operating in an industry sometimes seen as an unsavory business in Japan. Enomoto Kogyo uses the consumer-facing name of Kaitai Kangaroo for its demolition business; a line of work many Japanese associate with seediness and ties to organized crime. It’s an issue the company addresses directly, and a reason it puts kangaroos front and center of its operations. The company explicitly states it created the mascot to change the image of demolition and make the service more approachable. “The kangaroo character is a friendly mascot that visits customers and helps make demolition less scary for children and…

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    Nissan’s Fine Fragrance From Perfumed Kangaroos

    Automaker Nissan Motor Co. has long used kangaroos in its advertising, particularly in the early 2010s and notably when enlisting the aid of technopop girl group Perfume, which was then at the peak of its popularity. Nissan stylized Perfume’s three members–Kashiyuka, A-chan and Nocchi–as pink kangaroos to promote its Serena, Note and Cube models. Perfume used the opportunity for a cross-promotion of their then-newly released single, Voice, which would go on to reach No. 2 on the Oricon national charts. The campaign aimed to get the attention of a young, pop-loving audience who enjoyed animated characters and prompt them into visiting a Nissan dealership. The ad ran from July 14,…

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    Japan’s Mobs Of Macropod Motifs Missing Marsupials In Masterpieces

    Something strikes me about kangaroos in Japan, where companies like Seino and Nikko Kanko have made the marsupials highly visible. Kangaroos are possibly even higher profile than their native Australia, where Qantas uses the national symbol in its logo, but the macropod is a somewhat uncommon sight elsewhere in the corporate sector. I wouldn’t go so far as to say kangaroos are a ubiquitous presence in the Japanese retail or corporate sector, but it would be no exaggeration to claim they are a daily presence. Far more so, actually, than they are in Australia. That got me to thinking about the presence of kangaroos in the Japanese art world, which…

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    Canny Kate Raises Tokyo Comedy Bar

    Acerbic Aussie comedian Kate Hanley Corley‘s razor sharp wit got a cosmopolitan crowd (including superfans who traveled to Japan just to see her) at the Tokyo Comedy Club guffawing loudly. The comedian on a whirlwind tour of Japan put on a rapid-fire display of comedy focused on love, marriage, life and motherhood, using flawless delivery to tap into French, German and Swedish influences at times and touch a nerve with a multicultural crowd including Neddie* from Norwich, Chie* from Chofu, Patty* from Paris and Dorothy* from Kansas, enrupturing all comers. And commas**. She really had her finger on the pulse–and more–with an unbelievably clever and catch tune about an intimate…

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    Why Does Australia’s National Food Cost Less In Japan Than It Does At Home?　豪産でも誤算じゃないの？豪国民食は日本で買った方が安いのはおかしくない？

    Meat pies, Australia’s national dish, are cheaper in Japan (even though they’re made in Bairnsdale) than they are in Australia.　オーストラリアの国民食であるミートパイが豪産にも関わらず日本で買っても安い。 Tim Tams, too, up with Aussie Beef as a symbolic food from Down Under, sell in Tokyo for a fraction of the price that Aussie consumers pay for the bikkies.　お馴染みのオージービーフと並べてオーストラリアの代表的な食品であるティムタムも日本で買った方が安い。 I haven’t looked up the price of Australian beef, but I’d reckon there’s a good chance Japanese consumers have a world away are getting it cheaper than their Australian counterparts.　オージービーフの値段を調べていないが、上記の傾向によって恐らく原産国が地球の半分ぐらい離れている日本の消費者がまたオーストラリアの消費者ほど払わないで食べられているかと推測しています。 This is happening because there is a duopoly controlling Australian supermarkets, according to The Australia Institute, a public policy think tank. The Institute argues that Coles and Woolworths (Colesworth!), the…

  • 豪州ブランド車ホールデンが廃止へ

    　オーストラリアの最も有名な車ブランドであったホールデンが2020年いっぱいで廃止となることは親会社であるジェネラルモーターズ社の17日発表で分かった。 　1908年に始まったオーストラリア国内製造が2017年に終わったが以降シボレー車が輸入されてホールデンブランドで販売された。 　しかし、販売数が伸び悩み、結局GMがホールデンブランドを廃止することを断行した。 　一時、オーストラリア製造業の象徴であったホールデン車が事実上存在しなくなる。 　販売終了後、約10年間メンテナンスのために200人程度を雇用する予定はしている、とGMがいう。

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    Beauty, Athleticism Driving Boom in Sales of Kangaroo Meat in Japanese Convenience Stores

    Kangaroo meat is selling like hotcakes in Japanese convenience stores. Sales of protein-related products are skyrocketing against a backdrop of growing fascination for weight training. All protein-related products grew 40% year on year at Natural Lawson convenience stores from fiscal 2018 to fiscal 2019. And September 2019 sales increased 70% YoY, with kangaroo meat being a prime driver at the chain’s 143 stores in the Tokyo metropolitan area. Tokyo-based Vasel Inc. sells kangaroo meat under the RooMeat and Paroo brands throughout Japan, including the roo jerky selling strongly at convenience stores. “Kangaroo meat is the pinnacle of red meats. Its saturated fats are 20 times better for you than beef…

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    ‘You’re Not Taking the Kingswood’…But Japan Did for a Little While

    On this day 70 years ago, Australia launched a domestic automaking industry at Fishermen’s Bend in Melbourne to produce Holden cars. Not many outside Australia that the Great Southern Land once produced cars, and perhaps even fewer still are aware that Oz exported some models to Japan. These weren’t cars assembled in Australia and shipped to the world’s then second-largest car market (as would happen in the late 1980s and 1990s, notably with the Subaru Outback). They were cars made with the intent of attracting Japanese consumers. Ironically, one of the cars marketed was the Mazda Roadpacer, a car slightly adapted from an iconic Australian car, the Holden Kingswood. Holden…