JAOS Sticks? Tell ‘Im He’s Dreaming
When I first arrived in Japan amid the bubble era one of the things that struck me most was the ubiquitous presence of kangaroos adorning mostly car spare tire covers on the back of 4WD vehicles. They were an unexpected sign of Australia at a time when the world seemed much larger. For the almost four decades since, my image of Jaos Corporation, the company that used the roo as its trademark, had forever been associated in my mind with Japanese companies using a marsupial logo. Turns out that Jaos has been the source of lots of false memories. In a play on the phrase immortalized by the 1997 Australian…
