Kangaroo meat is selling like hotcakes in Japanese convenience stores. Sales of protein-related products are skyrocketing against a backdrop of growing fascination for weight training. All protein-related products grew 40% year on year at Natural Lawson convenience stores from fiscal 2018 to fiscal 2019. And September 2019 sales increased 70% YoY, with kangaroo meat being a prime driver at the chain’s 143 stores in the Tokyo metropolitan area. Tokyo-based Vasel Inc. sells kangaroo meat under the RooMeat and Paroo brands throughout Japan, including the roo jerky selling strongly at convenience stores. “Kangaroo meat is the pinnacle of red meats. Its…