Tag: Miranda Kerr

Let’s Barbie! Aussie-Style BBQing for the Japanese!

Australia beef is the most visibly successful Australian export to Japan, leaving considerable distance to its closest rivals, which these days are probably Tim Tams, Miranda Kerr and hordes of drunken ocker snow bunnies in country towns like Niseko and Hakuba.
To be honest, Oz doesn’t really enter the consciousness of most Japanese, except for Aussie Beef, which is probably the first thing that comes to mind for many Nihonjin when asked about Oz.
And this year, Meat & Livestock Australia Ltd (MLA) is going all-out to try and convert Japanese consumers to worshiping the barbie in much the same manner that many Aussies do.
MLA is conducting a huge Let’s Barbie campaign to encourage people to use the summer months to enjoy munching away on some good old tucker.

The Let’s Barbie pop-up store in Tokyo’s trendy Aoyama district

And they’re using Strine to do it, too, with part of the campaign involving a pop-up shop placed smack-bang in the middle of Aoyama, one of Tokyo’s trendiest districts, and a huge sign urging passers-by to “barbie!”
The pop-up shop is offering demonstrations of cooking, Strayan-style, and serves up three different kinds of steak and salad “meat parfaits.” There’s Beauty, with lime and ginger, Genki, flavored by chili pepper and garlic, and Let’s Barbie, with lime and mint. All are delicious and served in a cup with salad and mashed spuds.
Part of the campaign is teaching the Japanese about how Aussies barbie. Here’s what the official Let’s Barbie campaign website says about the Barbie…

About the Barbie

What’s a Barbie?
Barbecue Superpower Australia calls barbecues “barbies” and 3-4 times a week, (Aussies) enjoying tucking into thick-cut, Aussie Beef steaks and fresh salads anytime, anywhere. You can relax and enjoy them, and everybody’s all smiles out in the wilds of nature, which brings everybody closer. And the communication tool that brings that about is the Aussie-style barbecue: The Barbie.
Aussie lifestyle is about not putting on airs, and the real thrill of the barbie is being about enjoying communication with your mates and your family.


It’s hard to see what sort of impact the campaign will have. Japanese tend to be great barbecuers, anyway. And while many would gladly abide by the campaigns exhortations to get out and enjoy a good steak with your mates, most are stuck inside the office waiting for the boss to go home before they have any hope of being able to leave.

Related links
Barbie (Strine Strife)
Barbie (Yabai-lingual)
Barbie (Go-cabulary)

Japan’s Favorite Aussie is Not Quite Who She Seems

Zawachin, Japan's Miranda Kerr impersonator,

Zawachin, Japan’s Miranda Kerr impersonator,

There’s little doubt about who is the most famous Aussie in Japan nowadays.
Miranda Kerr is everywhere; online, on the box, on billboards, on paper, on glossy magazine covers and, to put it simply, on fire.
But not everything is about Miranda Kerr in Japan is quite like it seems.
Take the photo accompanying this page. It’s Miranda Kerr, right? Er, no. It’s a Japanese impersonator called Zawachin, a 22-year-old performer currently making her break — or, more specifically, making herself up — through a talent to use cosmetics to appear identical to celebrities; as long as it’s only from the mouth up and she covers the lower part of her face with a surgical mask. Nobody ever said things were simple in Japan, but as the pick shows, the resemblance is remarkable.
Kerr apparently had no idea she was being set up on a recent trip to Tokyo when Zawachin was lined up beside her and similarly attired, though as the video below shows, Zawachin’s mimicry was not quite as effective when the lens is taken away.

ミランダ・カー
ざわちん

Miranda Kerr ‘Teas Off’ as Japan’s Midsummer Santa

Aussie model Miranda Kerr is gaining an increasingly high profile in the lucrative Japanese market with her new ad for Lipton tea released on Tuesday.
オーストラリア出身モデルミランダ・カー氏が日本での新作CMが21日付から上映されています。
Kerr, a Victoria’s Secret angel, brand ambassador for Japanese fashion label Samantha Thavasa and wife of Hollywood heartthrob Orlando Bloom, appears as a midsummer Santa in the commercial for a brand of Lipton tea.
カー氏は、サマンサタバサ及び米国ヴィクトリアズ・シークレットのブランド大使などであり、ハリウッド俳優オーランド・ブルームの妻でもある。

Kerr’s unseasonal Santa ad is the second commercial she’s made for the British brewer’s Japanese outfit, following an earlier version where she was a waitress.
今回のリプトンCMがカー氏にとって日本で2回目であり、前回が去年上映されたウェートレス役をやった。