My Goodness, Guinness…It’s a Kangaroo!

For much of the 20th century, Irish brewery Guinness used kangaroos for its advertising.

There was apparently no particular reason that advertiser John Gilroy selected kangaroos for a famous series of ads featuring exotic animals that the brewer used from the 1920s through to the 1960s and still common today.

The kangaroos in the ads were notorious for sneaking away a pint of stout in their pouches.

In addition to posters, the kangaroos featured in early TV ads, adorned coasters and were used for Carlton Ware figurines and even a salt-and-pepper shaker.

The advertisements ran under such copy as “Guinness is Good For You,” “My Goodness, My Guinness” and “Ask for a Baby Guinness.”

Guinness even ran a competition to name a joey born at Adelaide Zoo.

Archive Fact Sheet: Gilroy and Animals
How the Guinness Toucan Became the Brewery’s Most Iconic Mascot

Cop A Gander At These Rippers Too...

  • |

    Little League Laps Up Kanga Clout

    Kangaroos play a prominent role in encouraging kids to take up baseball in the Aichi Prefecture city of Kota. Kosuke the Kangaroo is the marsupial mascot of the Aichi Kota Boys youth baseball club that runs age-group squads including its Kangaroo Kids for first and second graders new to the game. The club has been around since 2009 but has not given a public explanation for why it chose the kangaroo as the animal to promote its game. It’s possibly because youth teams often pick animal names to sound friendly and energising. A kangaroo fits a young-players programme because it suggests bouncy energy, protection and youthfulness — easy, family-friendly branding…

  • |

    Kangaroo FC’s Kids Turn Hops Into Large Leaps

    The littlest joeys from the Kangaroo FC youth soccer club in the Chiba Prefecture bed town of Matsudo have won regional tournaments, going from tiny hops to large leaps befitting the team’s monicker. Kangaroo FC’s team of first graders have taken home the Yachiyo Okamura Cup in the past. Kangaroo FC has been around since 1981 and looks to be a youth team powerhouse. Nor do I know why a club from a city best known for being a bed town community for commuters to the capital chose to be the kangaroos. It’s possible the team chose the kangaroo because it evokes jumping, speed, and protecting younger players. And the…

  • ＵＦＯがなんと泥酔ワラビーだった！

    最近、オーストラリアのタスマニア島では、ミステリー・サークルが政府の医療用植物畑周辺で見つかり、すぐに「ＵＦＯじゃないか」と思った人が多かったが、実際にはこの謎はもっと簡単に解決した。 畑は、医療用のアヘンポピーを栽培している。そして、その中に入るのがカンガルーの親戚であるワラビー。そのワラビーがポピーの種を食べて、泥酔状態となり、ぐるぐる回って行くようだ。 　「このミステリー・サークルは泥酔ワラビーによって作られているのだ」とタスマニア島司法長官ラーラ・ギディングズ氏がいう。 　さらに詳しくはイギリスのＢＢＣへ。 Stoned wallabies make crop circles

  • |

    Mall Marsupial Puts Kangaroo In The Bag

    Kangaroo-do K.K. has bagged itself a position as a position as a mall retailer mainly in regional areas, but also in some shopping centers. It shouldn’t really come as a surprise because Kangaroo-do’s business is bags, which it sells from low price offerings to quality accessories from brands such as Porter and Dakota. Kangaroo-do hasn’t offered a public statement about why it chose to use a marsupial for its company name and logo, but it’s pretty obvious considering the link between its business items and pouches. Kangaroo-do is a retail chain that also sells wallets, travel luggage and small leather goods. It operates mall and specialty-shop outlets across Japan and…

  • | | |

    How Did A 19th Century Kangaroo Spark Japan-Australia Ties That Now Seem A Perfect Match?

    カンガルーが火をつけた日豪交流 ― まさに“マッチ”した関係の始まり？ Long before Australia became one of Japan’s closest partners, Japanese manufacturers had been using kangaroos to promote their products. The earliest documented reference to the commercial use of a kangaroo in Japan came from 1884, when a misemono traveling curiosity show advertised that it would feature a fukuro nezumi, literally a pouch mouse, at the Tenmangu Shrine grounds in Osaka. オーストラリアが日本の最も親しいパートナーの一つとなるはるか以前、日本のメーカーはすでにカンガルーを商品の宣伝に活用していました。 現在確認されている日本におけるカンガルーの最初期の商業利用は、1884年に大阪・天満宮境内で開かれた見世物興行の広告です。そこには、カンガルーが「袋鼠（ふくろねずみ）」として紹介されていました。 A Kangaroo on a Matchbox マッチラベルに描かれたカンガルー Japan first enacted a trademark registration system in June 1885, and Kobe-based match manufacturer Seisuisha registered its first trademark on Oct. 11 of that year. It was a matchbox featuring a lion. The lion was part of a series…