In this day and age, it would be unthinkable to use taxpayers’ hard-earned money to promote a campaign promising a 1 million yen order-made trip to Australia for a young bloke sending in photos of a sexy member of the opposite sex. But, when the shoe’s on the other foot, it seems to be all right. At least, it was until just a few years ago. For a while in the late Noughties to early 2010s, Tourism Australia worked desperately hard to arrest a drastic and dramatic decline in Japanese tourist numbers. Part of those efforts involved a campaign that…
