Japanese have been legally eating kangaroo for longer than most Australians.
Kangaroo meat was imported to Japan and being served in Tokyo restaurants from 1988, five years before meat from the national symbol was legalized for consumption by Australians in all states other than South Australia, where kangaroo could be eaten legally from 1980. (Indigenous Australians had continued eating kangaroo, a traditional food, regardless of the ban.)
Despite the head start, kangaroo meat never really kicked on in Japan, despite its reputation for being a healthy, high-protein, low-fat alternative to beef or pork.
RooMeat was promoted in Japan as being a preferred choice of athletes and models, but the “stars” called upon to plug the meat were not household names. Moreover, the meat was promoted with the somewhat mysterious catch copy of “it’s tasty if you cook it.”
Kangaroo meat can still be purchased in Japan, probably most easily from The Meat Guy, purveyor of fine meats.
Kangaroo meat is also promoted as an environmentally friendly choice as kangaroos produce less methane than cattle.
Some people have also adopted kangatarianism, which is essentially a vegetarian diet that allows for the consumption of kangaroo meat.
Japan’s kangaroo business was also involved in the kangaroo industry, which focuses around the marsupial’s leather, which is regarded as the strongest source of leather for shoes and gloves.
K-Roo kangaroo meat promotions
Premium kangaroo meat promotions
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